Discovery Form

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Brand Discovery

Customer Personas

A market is simply any group of actual or potential buyers of a product. There are three major types of markets.

  1. The consumer market. Individuals and households who buy goods for their own use or benefit are part of the consumer market. Drug and grocery items are the most common types of consumer products.
  2. The industrial market. Individuals, groups or organizations that purchase your product or service for direct use in producing other products or for use in their day-to-day operations.
  3. The reseller market. Middlemen or intermediaries, such as wholesalers and retailers, who buy finished goods and resell them for a profit.

Differentiation

User Experience

General Questions

Website Discovery

Content Creation & Marketing

Transactional Assessment

Thank you for answering this long list of questions. It is an important step in the process of understanding your company, its products/services and your customers.